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5 months in - What have the apprentices learned?

Posted by Brad Voeller on May 17, 2016

IMG_7107-1.jpgThe first cohort of digital marketing apprentices launched on January 4th and will continue their 12-month apprenticeship until the end of the year. Right now, they are 5 months in and have already developed numerous marketing skills and received training from local thought leaders. Apprentices are now certified in Hubspot, SCRUM, Google Analytics, and the Digital Marketing Institute Certification in Digital Strategy. Other skills they’ve developed include: social media strategy, video production and marketing, content marketing, and analytics reporting.

Here’s an overview of all the sessions the apprentices attended so far along with the marketing experts who shared their knowledge with the cohort.


The apprenticeship kicked off with a one-week boot camp from January 4-9 - watch a recap of the week here. By the end of the week, apprentices took the Hubspot Certification Exam to display mastery of marketing automation.

Brand Architecture: Bill Schley

Funnel Metrics and Critique: Ryan Kelly

Introduction to Scrum: Mark Noneman

Group Coaching - Managing Up: Aurora Geis

Scrum Sprint Planning: Mark Noneman

Implementing Scrum with Trello: Johanna Voeller

Sprint Retrospective: Mark Noneman


Scrum Master Certification Exam Preparation

Final Retrospective: Mark Noneman

***Scrum Certification Exam

Group Coaching - Effective Collaboration: Aurora Geis

Digital Strategy Critique: Shawn Cohen

Google Analytics Introduction: Corey Barnett

Google Analytics Reporting: Corey Barnett

Google Analytics Events and Goals: Corey Barnett

Understanding Data & Working with Enterprise Analytics: Jeremy Roberts


Google Analytics Reporting Critique: Ryan Shutt

GAIQ Group Exam Preparation

***Google Analytics Individual Qualification exam

Group Coaching: Aurora Geis

Social Media Campaigns: Joshua Salmons

DCI Road Trip to SXSW: Career Strategy: Paul Roetzer, Social Media Strategy Critique: Scott Harris, Social Media Q&A: Martin Harrison

Video Storytelling: Steve Rotter

Video Storyboarding: Nick Jones

Interview Video Best Practices: Nick Jones

Post Production and Editing: Nick Jones


Group Coaching Q1 Debrief: Aurora Geis

Copywriting: Joshua Salmons

Group Coaching - Managing Priorities: Aurora Geis

Content Marketing Strategy: Jeff Fugitt

LinkedIn Content Promotion: Matt Wier

Content Marketing Operations: Pam Didner

Trinity Hackathon: Apprentices served as coaches

Email Marketing: Stirista Marketing

Localization and Reviews: Corey Barnett


Introduction to the Digital Marketing Institute Strategy Certification: Brad Voeller

Group Coaching - Strengths-Based Leadership: Aurora Geis

Collaborative DMI Exam Preparation

Planning: Ryan Shutt

Budgeting: Steve Patti

***Digital Marketing Institute Certification Exam

There's 7 months to go and the apprentices will continue to build their digital marketing skills and focus on career development. Want to join the next cohort of digital marketing apprentices? The second cohort launches and July and you can apply now!

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