The first cohort of digital marketing apprentices launched on January 4th and will continue their 12-month apprenticeship until the end of the year. Right now, they are 5 months in and have already developed numerous marketing skills and received training from local thought leaders. Apprentices are now certified in Hubspot, SCRUM, Google Analytics, and the Digital Marketing Institute Certification in Digital Strategy. Other skills they’ve developed include: social media strategy, video production and marketing, content marketing, and analytics reporting.
Here’s an overview of all the sessions the apprentices attended so far along with the marketing experts who shared their knowledge with the cohort.
January
The apprenticeship kicked off with a one-week boot camp from January 4-9 - watch a recap of the week here. By the end of the week, apprentices took the Hubspot Certification Exam to display mastery of marketing automation.
Brand Architecture: Bill Schley
Funnel Metrics and Critique: Ryan Kelly
Introduction to Scrum: Mark Noneman
Group Coaching - Managing Up: Aurora Geis
Scrum Sprint Planning: Mark Noneman
Implementing Scrum with Trello: Johanna Voeller
Sprint Retrospective: Mark Noneman
February
Scrum Master Certification Exam Preparation
Final Retrospective: Mark Noneman
***Scrum Certification Exam
Group Coaching - Effective Collaboration: Aurora Geis
Digital Strategy Critique: Shawn Cohen
Google Analytics Introduction: Corey Barnett
Google Analytics Reporting: Corey Barnett
Google Analytics Events and Goals: Corey Barnett
Understanding Data & Working with Enterprise Analytics: Jeremy Roberts
March
Google Analytics Reporting Critique: Ryan Shutt
GAIQ Group Exam Preparation
***Google Analytics Individual Qualification exam
Group Coaching: Aurora Geis
Social Media Campaigns: Joshua Salmons
DCI Road Trip to SXSW: Career Strategy: Paul Roetzer, Social Media Strategy Critique: Scott Harris, Social Media Q&A: Martin Harrison
Video Storytelling: Steve Rotter
Video Storyboarding: Nick Jones
Interview Video Best Practices: Nick Jones
Post Production and Editing: Nick Jones
April
Group Coaching Q1 Debrief: Aurora Geis
Copywriting: Joshua Salmons
Group Coaching - Managing Priorities: Aurora Geis
Content Marketing Strategy: Jeff Fugitt
LinkedIn Content Promotion: Matt Wier
Content Marketing Operations: Pam Didner
Trinity Hackathon: Apprentices served as coaches
Email Marketing: Stirista Marketing
Localization and Reviews: Corey Barnett
May
Introduction to the Digital Marketing Institute Strategy Certification: Brad Voeller
Group Coaching - Strengths-Based Leadership: Aurora Geis
Collaborative DMI Exam Preparation
Planning: Ryan Shutt
Budgeting: Steve Patti
***Digital Marketing Institute Certification Exam
There's 7 months to go and the apprentices will continue to build their digital marketing skills and focus on career development. Want to join the next cohort of digital marketing apprentices? The second cohort launches and July and you can apply now!
