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The Best of INBOUND15 and the Scoop on

Posted by Laura Tyson on September 22, 2015

Images_for_inbound_blog_postJust recently INBOUND15 drew over 14,000 inbound marketers from around the world. It was incredible!  The four-day conference in Boston was packed with awesome conversations, great sessions and an overall fantastic experience. I had the privilege of attending for the first time and wanted to share the highlights from some of the most brilliant marketers.

Ann Handley, CEO MarketingProfs

  • Quality vs. Quantity - 3 Attributes we can all think about for good quality, engaging content: Bigger story. Braver marketing. Bolder voice.

  • The biggest missed opportunity with content is playing it too safe.  Content is an opportunity to do something different.

  • Create real content instead of product-centric advertising


Brene Brown, Researcher at University of Houston

  • Vulnerability is the only path to achieving your goals. (Tweet this)

  • We will fall and fail, but it’s far better to dare greatly than to hide.

  • 3 Parts of Rising Strong: The Reckoning, The Rumble, and The Revolution

  • If you really want to create a culture where people aren't afraid to fail you have to be honest about what it feels like to fail.

3Bill Macaitis, CMO of Slack

  • #1 reason people leave is because of their manager - focus on learning

  • Work with great people, inspire them to follow you and develop a passion for learning

  • It doesn’t matter if you’re employed, it matters if you’re employable

  • Advice for aspiring marketing leaders - don’t try to get promoted, be a great marketing leader, move to different teams - learn as much as you can, get mentors

Cameron Herold, Author & CEO Coach

  • Be willing to polarize your audience.

  • Dance until everyone will dance.

  • Vision without execution is hallucination.

  • Culture is a choice.

  • Find the behavioral and cultural traits you want - hire for that.

Dharmesh Shah & Brian Halligan, Co-founder and CEO of Hubspot

  • Market unto other as you would have them market unto you.

  • We need to un-suck sales.

  • Inbound isn’t a conference, it’s a movement.

“Your customers only remember 10% - are they remembering the right 10%?” -Dr. Carmen Simon, Cognitive Neuroscientist

Gabriel Wahhab, Interactive Director of Square 2 Marketing

  • Strategy before tactics. Always have a comprehensive strategy for redesigning your website - no exceptions!

  • People identify and remember emotional messages.

Kipp Bodnar, CMO Hubspot

  • Recruiting great marketers must be your #1 priority

  • Interviewing Goals - evaluate applicable experience, identify relevant skills, assess for culture fit, test for desired capabilities

  • Skill development assessment - if people aren’t learning, they should be out of your organization.

  • The job interview never stops. (Tweet this)

“Better to be known as a do leader than recognized as a thought leader.” -Leslie Bradshaw, Managing Partner at Made by Many

Perry Hewitt, Chief Digital Officer at Harvard

  • Find the continuous learners.

  • Encourage digital behaviors.

  • Implement reverse mentoring programs.


Rachel Happe, Principal & Co-Founder of The Community Roundtable

  • People crave: space, connection, and challenge.

  • You should enable relationships between people who care about the same things you do. This is how you scale trust.

  • Control is for amateurs.


Seth Godin, Author, Speaker and Marketer

  • People who take responsibility get responsibility - by giving away credit

  • The point is to make change happen. (Tweet this)

  • There’s no such thing as writer’s block, because there’s no such thing as talker’s block.

  • We need to change the culture from “we’ve always done it this way” to “maybe I’ll try this”.

Victor Milligan, CMO of Forrester Research

  • Customers are individuals.

  • Markets will be won or lost based on how well and how fast we respond.

  • Distinguish between what customers see (UX) and what we do. Make the hard work of an awesome UX seamless and simple from the customer’s perspective.

  • Culture fuels or eats strategy.

Tweet your favorite #INBOUND15 marketing insight or what marketing advice would you add to this list.

Inbound 2015 marketing conference

If you’re interested in a digital marketing career, put INBOUND16 on your calendar for next year: November 8-11, 2016. 

As Darhmesh Shah said, "Inbound isn't just a conference, it's a movement." And this is why was created - to fuel the movement of inbound marketing. It’s an online community for marketing professionals to come together and get better. Members post all kinds of content such as job postings, advice, and questions in addition to connecting with other inbound marketers. launched in 2012 and now boasts over 100,000 members.

Why should marketers, especially new marketers be on To further your online brand and connect directly with industry experts. Make a profile and check out the job listings. Introduce yourself by commenting on posts and participate in virtual networking. Continue to hone your digital marketing skills by reading curating posts specific to your skill level (beginner, intermediate, or advanced) and join relevant groups based on your interests. See how these 22 marketers got started with their careers and how they use

Inbound profile