I want you to imagine a situation. You are about to graduate college. You walk across the stage and received your diploma while your biggest fans sit in the stands with cameras ready. The past couple of years swirl around in your head like a blurry yet wonderful mess. This will certainly be one of the biggest days of your life.
Now comes the real world. You worked hard to receive your job offer, but in the first months you realize college didn’t prepare you for all the skills you need to be proficient. Overwhelmed, self-doubt starts to kick in.
If this is true for you, you are not alone. In fact, 90% of entry-level marketers agree that college is not enough to prepare them for a first job.
This skill gap is a problem for employers too. To see, let’s switch perspectives. You’re the hiring manager at an expanding company. You have an entry-level digital role open on your team but you don’t want someone that may not have the skills you need. Your job description states that you are looking for someone with 1-2 years of digital marketing experience and working knowledge of any combination of things from Adobe Creative Cloud to HTML/CSS, PPC, SEO. All of the abbreviations.
You soon realize most candidates you’re interviewing don’t have the skills you need for them to thrive in the job. Data shows that 77% of executives believe that a lack of digital skills holds their businesses back.
THAT, is the Digital Talent Gap.
The Digital Talent Gap holds back both employers and job seekers. The solution? A Digital Marketing Apprentice. Apprentices learn key digital skills while working in their full-time role, strengthening their digital skill set and letting them apply this knowledge directly to their current marketing position. Apprentices gain the confidence and hands-on experience they need to excel at their company - a win-win for employee and employer.