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Brad Voeller

Brad is the founder of Digital Creative Institute where he cultivates highly skilled digital marketing talent in partnership with growth-oriented companies. He's passionate about apprenticeships and reinventing higher education.
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Recent Posts

3 Growth Hacks for Recent Grads from Rackspace Leadership Trainer

Posted by Brad Voeller on August 18, 2015

You just earned your degree and you’re at the crossroads of what to do with life. Do you take the first job you’re offered? Do you even know what types of jobs you want to apply for? The possibilities and opportunities are endless and it’s up to you to take action to kick start your career.

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Topics: For Recent Grads

Meet Sara Helmy: A Digital Marketing Entrepreneur

Posted by Brad Voeller on July 7, 2015

A growth mindset and commitment to continuous learning leads to accelerated skill development - something key for digital marketers in the rapidly changing digital environment.

How do you keep up with the changing technology and set yourself apart? Meet Sara Helmy, a 26-year-old marketing strategist.

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Topics: For Recent Grads

Apprenticeships: The Secret to Creating a Culture of Learning

Posted by Brad Voeller on July 2, 2015

The global marketplace today is more competitive than ever before. Even the most successful businesses will struggle to thrive with new companies gaining momentum. In fact, according to an earlyinvesting.com article, the average life expectancy of a Fortune 500 company is only 15 years.

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Topics: For Small or Medium Enterprises

Why Every SME Needs a Hybrid Marketer

Posted by Brad Voeller on June 4, 2015

The buyer’s journey includes more and more digital touch points as technology 

advances.  SiriusDecisions discovered a staggering 67% of the B2B buyer’s journey now occurs online.

As a result, a strong digital strategy is essential to scale your business. But developing and implementing an inbound marketing strategy can be a challenge without the right talent.

Cue the in-house hybrid marketer.

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Topics: For Small or Medium Enterprises

Meet Nate Desmond: the Growth Hacker Apprentice

Posted by Brad Voeller on June 2, 2015

An apprentice is someone who experiences exponential growth as a result of their commitment to transformational and continuous learning. That sounds great in theory, but how does it translate to real life? Meet Nate Desmond, a 22-year-old growth hacker.

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Topics: For Recent Grads

Why Cultivating Your Marketing Talent Isn't Optional

Posted by Brad Voeller on May 21, 2015

 This article was edited on January 11th, 2019

Do you currently hire primarily based on a candidate’s skill set? Many small businesses are accustomed to hiring employees for skills they developed in school. It seems logical. However, traditional education hasn’t been able to keep up with the rapid acceleration of technology. This requires successful marketers (and potential new hires) to become continuous learners.

No longer is it effective to plug in employees with certain skills into static positions. Small businesses can instead gain a competitive advantage by hiring entry-level talent with the right dispositions and investing in the cultivation of their talent.

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Topics: For Small or Medium Enterprises

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