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Eric Scharf

Eric is currently a Social Media Analyst in Austin. He graduated from Texas Tech University where he majored in Advertising and minored in Spanish where he competed in the American Advertising Federation (AAF) national student competition for his school. His favorite aspect of advertising is the psychology that goes into creating a campaign. Eric will become a digital marketing apprentice in September 2017 in Austin, TX.
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Recent Posts

Target Audience and Buyer Persona Research 101

Posted by Eric Scharf on July 25, 2017

Successful advertising and marketing campaigns use research-backed targeting to resonate with potential customers. They dedicate ample resources to discover the answers to their target audiences’ “why” and “how” questions. By fully understanding your buyer persona, or target audience, you can help campaigns reach the right audience and resonate with them. How do you get started with this research? Find out what research you’re missing, define business goals, and fill the gap!

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Topics: Training

The Key Words to Earning Your Adwords Certification

Posted by Eric Scharf on July 11, 2017

When I graduated from college with a degree in advertising, I thought I knew everything needed to be successful in the digital world. However, I quickly discovered I was lacking the technical knowledge crucial to making it in this industry. While searching the internet, I luckily stumbled across the Digital Creative Institute apprenticeship program. After applying, I was encouraged to bolster my abilities and broaden my advertising foundation into digital by learning Google AdWords and other essential digital skills.

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Topics: Training