Successful advertising and marketing campaigns use research-backed targeting to resonate with potential customers. They dedicate ample resources to discover the answers to their target audiences’ “why” and “how” questions. By fully understanding your buyer persona, or target audience, you can help campaigns reach the right audience and resonate with them. How do you get started with this research? Find out what research you’re missing, define business goals, and fill the gap!

When I graduated from college with a degree in advertising, I thought I knew everything needed to be successful in the digital world. However, I quickly discovered I was lacking the technical knowledge crucial to making it in this industry. While searching the internet, I luckily stumbled across the Digital Creative Institute apprenticeship program. After applying, I was encouraged to bolster my abilities and broaden my advertising foundation into digital by learning Google AdWords and other essential digital skills.