Business owners of small to medium sized businesses (SMBs) often ask how they to increase their annual sales, and many turn to their marketing teams for suggestions. But how can company executives know for certain that the advice given to them encompasses a big picture strategy versus just a small segment?

If you're like me and trying to get your feet wet in the digital marketing world, you need to understand the basics of today's approach to marketing. When I first learned about the DCI apprenticeship experience and how an inbound certification is essential to landing a marketing job, I didn't know what to expect - and I didn't know much about the inbound approach. But now that I've earned my Hubspot Inbound Certification, I'm here to share my tips on how to conquer the certification and why it's an essential learning goal.