So you want to become a marketer.

But not just any marketer. You want to become an epic marketer - a true thought leader crafting and promoting killer content with the data to prove it. But how?

The time in your life when you need career coaching services most is the time when you likely can’t afford a coach, at least not a quality coach. After all, who has $100+ to spend on a single coaching session right after graduating college? And where would you find a coach with digital marketing expertise? Is that even possible?

An Olympic athlete has tons of raw talent, drive, and ambition, but there is one additional thing an athlete needs to achieve Olympic glory—an amazing coach. You also can’t launch a successful career alone - no one does. As a recent grad it may be tempting to think you’ve got life, work, and everything else wired. But you don’t know everything (again, no one does!) - you need a coach just like Olympic athletes do.

Work is a universal necessity, but that doesn’t automatically reduce it an obligation, or worse, drudgery. It’s easy to think your digital marketing job as better or worse proportionate to the perks: vacation days, benefits, free food, or offsite team events. But the best marketing jobs have little to do with perks and much more to do with meaningful work. 

The question then is how do I find meaningful work where I am right now? The answer might surprise you.

One of the more important terms in digital marketing right now is “T-shaped,” but what does that mean? And more importantly, why does it matter for you?

Digital marketing is a fast-paced industry where it seems like things are changing on nearly a daily basis. Additionally, it can be hard to learn up to the minute information in an educational environment. That means that getting started in the field can be an extremely daunting task. One of the best ways to break onto the scene is to make connections with those who know the industry and who are actively working in it.