Apprentice, Charlie Deese, was destined to pursue a career in the medical field. With a double major in Psychology and Medicine, Health, and Society from Vanderbilt University, Charlie felt science was the way to go. After a couple of years in the field, she decided something was missing. Here’s the story of a student once interested in the sciences and her journey to becoming a content marketing and social media guru before adopting an apprenticeship mindset.

“I know everything,” said no PCC expert, ever. The world of PPC and paid search is constantly evolving, and that means it’s crucial for marketing professionals to adopt a mindset based on continuous learning. What better way to do this than as a community of growth-oriented professionals working towards similar goals?

What percentage of college graduates end up with a career directly related to their major? According to The Washington Post, only 27 percent. Here’s the story of an Accounting major and her pathway to becoming an analytics guru in the world of digital marketing by adopting an apprenticeship mindset.

How do you become an SEO expert when it’s not offered as a degree option in college and most entry level positions require 3+ years of experience? Christine Contreras showed us how it’s done by being a resilient self-starter and learning to code several languages on her own. Christine adopted an apprenticeship mentality focused on continuous, transformational learning through valuable hands on experience, which helped get her on the pathway to success as an SEO-focused marketer.

So, we all know it’s beneficial to have a mentor. The first step is finding one. What types of mentors are there? Where can you find one? And how do you implement good advice?