Imagine hitting “publish” on your first digital marketing campaign. The landing page is ready, a call-to-action box has been added, social media posts have been scheduled, and a carefully crafted email has been sent.

The buyer’s journey includes more and more digital touch points as technology 

An apprentice is someone who experiences exponential growth as a result of their commitment to transformational and continuous learning. That sounds great in theory, but how does it translate to real life? Meet Nate Desmond, a 22-year-old growth hacker.

What is a mentor? The concept can seem mystical, confusing and overwhelming. Does having a mentor mean that you have to sit down for an hour long meeting twice a week and share notes every day by email?

 This article was edited on January 11th, 2019

Do you currently hire primarily based on a candidate’s skill set? Many small businesses are accustomed to hiring employees for skills they developed in school. It seems logical. However, traditional education hasn’t been able to keep up with the rapid acceleration of technology. This requires successful marketers (and potential new hires) to become continuous learners.

No longer is it effective to plug in employees with certain skills into static positions. Small businesses can instead gain a competitive advantage by hiring entry-level talent with the right dispositions and investing in the cultivation of their talent.

This article was edited on January 2nd, 2019

Distinguishing yourself in the rapidly expanding field of digital marketing is challenging and not entirely obvious. Ever changing technology and the growing number of marketers could easily dwarf your career in the mass of replaceable employees.

You must differentiate yourself. But how? The answer lies in cultivating traits that transcend industry changes. Tweet this.