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The Ultimate Google Analytics Exam Guide for Marketers (sneak peek)

Posted by Sarah Davis on March 29, 2016

Have you mastered the Google Analytics Exam? Google Analytics is a web based program to assist you in organizing, understanding, and analyzing your online data. By conquering the GAIQ (Google Analytics Individual Qualification), you'll show future employers you can create reports for ecommerce businesses, manage website tags, and understand how to best promote apps. Digital Creative Institute has created The Ultimate Google Analytics Exam Guide for Marketers as a tool to help you ace the exam and gain this valuable certification.

Why Get the GAIQ? 

The GAIQ isn't just for analysts -- it's an essential part of your digital marketing training as well. You may focus on developing webinars or writing copy, but you need to understand the data that shapes your efforts as well. Even if data analysis is not your strong suit, understanding web traffic and SEO will subtly shape the way you create and think about your material. The Google Analytics Certification will allow you to speak with fluency and ease to those in your company who conduct the data analysis and set the marketing directions.

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Preparing for the Exam

The GAIQ covers a vast range of material. Google provides the Analytics Academy to help you prepare for the certification exam. The academy consists of video courses with quizzes at the end of each module to test your understanding. The Beginner and Advanced courses cover all of the topics you’ll see on the exam. Google also provides two additional courses, Ecommerce and Tag Manager, that are supplements to further your knowledge of the platform but are not covered on the exam. As you prepare for the GAIQ, play around on the Analytics software to get comfortable with the interface and layout. After finishing the academy courses and studying the material covered, try some practice tests to see which areas you still need to work on.

The Ultimate GAIQ Guide for Marketers

Getting ready for an online exam can feel lonely, and the sheer amount of information covered can be overwhelming. As a Google Analytics student, it can be helpful to have a  mentor to guide you through the process of studying for the GAIQ. That's why we've developed the Ultimate Google Analytics Exam Guide for Marketers, a step-by-step guide that will walk you through your exam preparation.

What will the GAIQ guide provide?

  • Study tips. Google Analytics can feel intimidating, but with our guide, you will learn the best study tactics to ensure your success when it comes to the test.
  • A checklist approach. With its multiple sections and subsections, studying for the GAIQ can be an information overload. The Ultimate Guide lays out each Analytics Academy course and what to expect from the exam. The guide provides structure to make sure you don’t miss a thing!
  • Links to additional study resources. If you're struggling with the practice exams or just want some extra help, our Google Analytics exam guide includes a carefully-curated list of study guides, such as a five step plan.
  • Helpful practice exams and benefits. Did you know that you can sign up for iPass exams? It’s a website that allows you to take practice exams that closely mimic the GAIQ. Although the subscription costs money, it can give you an extra edge and practice you need. The practice exams are designed to be harder than the real one, so once you conquer those, the GAIQ should be a breeze!

You'll learn what to expect from the test and where to find it.

Want a portfolio that wows? Whether you're an analyst at heart or a digital designer, you need to take the GAIQ. As you develop your marketing portfolio, understanding Google Analytics is a key part of your digital marketing training. Need some help to prepare for the GAIQ? Become a master now - download the free guide today!

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