This article was edited on January 11th, 2019

Do you currently hire primarily based on a candidate’s skill set? Many small businesses are accustomed to hiring employees for skills they developed in school. It seems logical. However, traditional education hasn’t been able to keep up with the rapid acceleration of technology. This requires successful marketers (and potential new hires) to become continuous learners.

No longer is it effective to plug in employees with certain skills into static positions. Small businesses can instead gain a competitive advantage by hiring entry-level talent with the right dispositions and investing in the cultivation of their talent.