We're always hearing how the marketing world is constantly evolving as new technologies emerge. Now that most marketing is digital, what does that really mean?
You want to develop an organization that can grow, change, and learn over the years. In fact, it's a necessity. How can you bring people together to help your business succeed in the long term? Through developing a learning organization that's responsive to its surrounding environment. One of the best ways to do this is through apprenticeship and continuously developing your employee’s skills. Let’s explore what apprenticeship is and how it helps you create the learning organization that you need for your business to succeed.
Topics: For Small or Medium Enterprises
This article was edited on January 11th, 2019
Some people like to tread in others' footsteps. They want to know what to do and how to do it, and they're a stabilizing force at a company. These employees do their job competently and may have done it the same way for many years. Other employees come in like a whirlwind. They're driven to change things, both themselves and others - they’re your passionate explorers. While your business could play it safe with employees who maintain the status quo, you also need employees who love growth and change.
Topics: For Small or Medium Enterprises
We’ve heard from apprentice Samuel Mills on what it's like to be an apprentice and go through the training and mentoring. Now it’s time to hear from Sam’s manager, Ryan Shutt, on the experience as a client company and supervisor to an apprentice.
Sam started at Southwest Exteriors as as intern then worked his way to the full-time position of Internet Marketing Specialist and apprentice with DCI. Ryan meets with the DCI team quarterly to evaluate Sam’s learning objectives and evaluate his progress in the 12-month program.
Topics: For Small or Medium Enterprises
The global marketplace today is more competitive than ever before. Even the most successful businesses will struggle to thrive with new companies gaining momentum. In fact, according to an earlyinvesting.com article, the average life expectancy of a Fortune 500 company is only 15 years.
Topics: For Small or Medium Enterprises
The buyer’s journey includes more and more digital touch points as technology
advances. SiriusDecisions discovered a staggering 67% of the B2B buyer’s journey now occurs online.As a result, a strong digital strategy is essential to scale your business. But developing and implementing an inbound marketing strategy can be a challenge without the right talent.
Cue the in-house hybrid marketer.
Topics: For Small or Medium Enterprises
