We're always hearing how the marketing world is constantly evolving as new technologies emerge. Now that most marketing is digital, what does that really mean?

Do you have friends with a job that doesn’t match up with their college major? You probably do given that around 31% of graduates don’t end up in the field they major in, according to a study by CareerBuilder. With digital marketers, not all of them studied marketing in college since most digital skills are learned outside of school. I’m here to tell you my digital marketing career story as someone who didn’t major in marketing and picked up digital skills through work experience.

Get ready, get set, volunteer! When you're in college, it's easy to find opportunities to learn, and many of these opportunities take place outside the classroom. One of the best ways to build new marketing skills while meeting new friends and having fun is by joining clubs or organizations on campus. Outside of the classroom setting you can make connections with other students and develop strong digital marketing skills together as you work with campus organizations.

August 22, 2016 launched cohort 2 of digital marketing apprentices. Now DCI has cohort 1, who began in January, and cohort 2 on their 12 month journeys to digital marketing mastery. Cohort 2 kicked off with a weeklong boot camp where they built out a marketing campaign for one of the DCI client companies and earned the Hubspot User Certification.

Ready, set, go: it's time to graduate and break into the digital marketing field. Are you clear on the path you're going to take? When you're moving into a new career, it's important to understand your direction and the fit between your skills, experience, and enthusiasm with relation to the careers out there in the marketing world. Digital marketing training and apprenticeships can help you deepen your experience and skills and put you on the right career path.

The apprenticeship model is where you arrange life and work around learning. Learning - like sitting in a classroom all day being lectured? Not exactly. Apprenticeship is experiential where you’ll be learning through doing, taking action and collaborating with other apprentices. As a digital marketing apprentice with DCI, you’ll work a full-time marketing job in addition to receiving training and skill development. You’ll learn new skills not only on the job but also during cohort training sessions. What exactly are the benefits of being an apprentice and working hard for 12 months of rigorous training? Keep reading to find out.