The path of digital marketing has many hills and valleys, twists and turns. There are so many ways to go and so many options to explore. As you enter the digital marketing industry, you want to find clarity around the path you're going to take. To do this, you need to acquire competency in specific marketing skills. This will help you become a well-rounded digital marketer and help you determine which path calls you most strongly.

You look in admiration to those who seem to scale mountains every day. How do they manage to achieve what you can't -- or could you? While part of your success rests on your natural abilities and interests, much of your success also rests on your work ethic. If you work like a boss, you'll work up to being the boss if that's where you want to land - here's how.

What’s a great way to land a marketing job? By having several social media profiles that demonstrate your writing skills and ability to grow a following. Once you do get the job, do you stop optimizing your social media and posting daily? Preferably not, but why? Keeping up with your social media once you have a job can have long term benefits such as landing a future job and further developing your skills.

How do you become a PPC master when almost no colleges teach Google AdWords and when most entry level positions require 3 years experience? Through being self-directed and connecting to the larger community of professionals to build your skills. Here's the story of an English major who become a PPC master in 2 years by adopting an apprenticeship and growth mindset.

Going up? Whether it's through digital marketing training, an apprenticeship, or a new job, you likely have plans for career and personal growth. However, when you're working to grow a business through digital marketing, it can take a long time to see results, and this can feel disheartening. How can you determine whether you're excelling in your work as a marketer? Tracking your progress with specific goals helps you avoid feeling discouraged and evaluate your success in the long term.

This post was edited on January 4th, 2019

What exactly does a DCI digital marketing apprentice do everyday? They go to work at their full-time marketing job, attend evening sessions with the cohort to learn from a local marketing expert, then go home and study or work on a project. Let's get the story straight from one of the apprentices!