As a job seeker in the marketing field, you know the importance of crafting your brand and winning over hiring managers at the first interaction. And, as a marketer, you already know how to persuade people to take a certain action.

So you haven’t yet been able to land the marketing job of your dreams. The truth is that you’re not alone. It’s a tough job market out there with many skilled candidates competing for the same positions.

This article was edited on January 11th, 2019

Think you need a freshly minted marketing major to fill that entry level marketing position? Think again. The marketing world today is very different than it was 50, 20 or even five years ago. So are the skills needed to succeed in this complex and evolving field. It’s time to stop assessing candidates by their degrees and to start assessing them by whether they've got what it takes to make a meaningful contribution in the challenging 21st century marketing environment.

As top marketing technologist Scott Brinker estimates, there are over 3,500 marking technology solutions out there today. Companies are moving more into the digital marketing sphere and adopting marketing technology to automate their efforts.

We're always hearing how the marketing world is constantly evolving as new technologies emerge. Now that most marketing is digital, what does that really mean?

The current system for transitioning from school to work is broken. Students are graduating college unable to find jobs in digital marketing because they lack digital skills. Employers can’t find the right entry-level talent with the skillset they want. What if we could sustainably integrate work and learning to bridge this skills gap in digital marketing?