Do you have friends with a job that doesn’t match up with their college major? You probably do given that around 31% of graduates don’t end up in the field they major in, according to a study by CareerBuilder. With digital marketers, not all of them studied marketing in college since most digital skills are learned outside of school. I’m here to tell you my digital marketing career story as someone who didn’t major in marketing and picked up digital skills through work experience.

Get ready, get set, volunteer! When you're in college, it's easy to find opportunities to learn, and many of these opportunities take place outside the classroom. One of the best ways to build new marketing skills while meeting new friends and having fun is by joining clubs or organizations on campus. Outside of the classroom setting you can make connections with other students and develop strong digital marketing skills together as you work with campus organizations.

August 22, 2016 launched cohort 2 of digital marketing apprentices. Now DCI has cohort 1, who began in January, and cohort 2 on their 12 month journeys to digital marketing mastery. Cohort 2 kicked off with a weeklong boot camp where they built out a marketing campaign for one of the DCI client companies and earned the Hubspot User Certification.

You want to develop an organization that can grow, change, and learn over the years. In fact, it's a necessity. How can you bring people together to help your business succeed in the long term? Through developing a learning organization that's responsive to its surrounding environment. One of the best ways to do this is through apprenticeship and continuously developing your employee’s skills. Let’s explore what apprenticeship is and how it helps you create the learning organization that you need for your business to succeed.

This article was edited on January 11th, 2019

Some people like to tread in others' footsteps. They want to know what to do and how to do it, and they're a stabilizing force at a company. These employees do their job competently and may have done it the same way for many years. Other employees come in like a whirlwind. They're driven to change things, both themselves and others - they’re your passionate explorers. While your business could play it safe with employees who maintain the status quo, you also need employees who love growth and change.

Ready, set, go: it's time to graduate and break into the digital marketing field. Are you clear on the path you're going to take? When you're moving into a new career, it's important to understand your direction and the fit between your skills, experience, and enthusiasm with relation to the careers out there in the marketing world. Digital marketing training and apprenticeships can help you deepen your experience and skills and put you on the right career path.