Quick question: where do you get your business news? We're a little partial to the folks over at The American Genius. We recently had the chance to collaborate with them on an article about apprenticeships: their origin, recent successes, and advantages.

Paid reach is great, but we all know that organic reach is a whole lot better. Reviews are the best way to let your customers do the selling for you. Bazaarvoice is a company based in Austin, TX that helps the reviews of your product expand across platforms.

Business owners of small to medium sized businesses (SMBs) often ask how they to increase their annual sales, and many turn to their marketing teams for suggestions. But how can company executives know for certain that the advice given to them encompasses a big picture strategy versus just a small segment?

Have you heard of word of mouth marketing? You’ve probably heard of evangelism, propaganda, or even the thing your history books call oral storytelling. Word of mouth is the oldest form of marketing there is, and probably the most valuable form - even today.

For marketers and professionals, both young and old, mentorship and learning from others is essential. Once per month, Digital Creative invites an experienced mentor to an apprentice session to share their background and advice based on things they’ve learned in their career. This month our topic was how to prove your value and move up the ladder from entry level to executive in a corporate environment.

Our newest cohort of digital marketing apprentices launched in Austin this September! During their weeklong bootcamp, Cohort 6 built an inbound marketing campaign surrounding the book launch for, Courage to Grow: How Acton Academy Turns Learning Upside Down, written by Acton Academy Owner and Co-Founder, Laura Sandefer.