Webinar: “How to Accelerate Your PPC Career from Entry-Level to Manager”

Date: May 10, 2017

The three panelists shared their insights on what it takes to accelerate your paid search career and what separates the best from the rest. Check out the full recording or read the summary below!

What percentage of college graduates end up with a career directly related to their major? According to The Washington Post, only 27 percent. Here’s the story of an Accounting major and her pathway to becoming an analytics guru in the world of digital marketing by adopting an apprenticeship mindset.

How do you become an SEO expert when it’s not offered as a degree option in college and most entry level positions require 3+ years of experience? Christine Contreras showed us how it’s done by being a resilient self-starter and learning to code several languages on her own. Christine adopted an apprenticeship mentality focused on continuous, transformational learning through valuable hands on experience, which helped get her on the pathway to success as an SEO-focused marketer.

So, we all know it’s beneficial to have a mentor. The first step is finding one. What types of mentors are there? Where can you find one? And how do you implement good advice?

You can have all the digital skills necessary for your marketing role, but if you aren't productive on a day to day basis, you'll never be able to achieve your lead generation and engagement goals. While some people seem to be born with the ability to take advantage of every moment available to then, others struggle to figure out how to get things done. You'll find that if you're dedicated and willing to experiment that it's possible to learn productivity—even if it isn’t an innate skill. We compiled four of the simplest tips to help you become more productive than you have ever been before as a marketer.

Investing in your education is usually the first major financial choice many people make. Before you can buy a house, a car, afford all the great gadgets on the market you need a job to pay for it all. And you need an education to earn a job; well, more accurately, you need experience and results.