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SEO 101: Demystifying The Top Marketing Skill

Posted by Sarah Davis on December 20, 2016

Just three little letters strike fear in the heart of many marketing professionals: SEO. Are you, like so many others, immobilized by worries of whether you’re doing it right? Or perhaps you’re just not using it at all?

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Topics: Training

6 Reasons You Should Invest In Career Coaching as a Marketer

Posted by Aurora Geis on December 13, 2016

This post is written by Aurora Geis, head career coach at DCI. She works with 13 apprentices to provide guidance in their professional and personal lives.

Career coaching - is it right for you as a young professional? Yes. Coaching brings clarity, focus and long-term perspective to an individual in any stage of their career.

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Topics: Training

Four Reasons to Learn Code to Land a Marketing Job

Posted by Sarah Davis on December 6, 2016

According to leading marketing agency PR 2020, HTML and CSS are the foundations of most websites and email marketing tools. As a marketer do you know how to code?

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Topics: Training

The 1st Digital Marketing Apprenticeship: Part of a Larger Movement

Posted by Brad Voeller on September 20, 2016

The current system for transitioning from school to work is broken. Students are graduating college unable to find jobs in digital marketing because they lack digital skills. Employers can’t find the right entry-level talent with the skillset they want. What if we could sustainably integrate work and learning to bridge this skills gap in digital marketing?

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Topics: Training

Highlights from Cohort 2 Digital Marketing Bootcamp

Posted by Sarah Davis on August 30, 2016

August 22, 2016 launched cohort 2 of digital marketing apprentices. Now DCI has cohort 1, who began in January, and cohort 2 on their 12 month journeys to digital marketing mastery. Cohort 2 kicked off with a weeklong boot camp where they built out a marketing campaign for one of the DCI client companies and earned the Hubspot User Certification.

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Topics: Training

What is the DCI apprenticeship model?

Posted by Sarah Davis on July 26, 2016

The apprenticeship model is where you arrange life and work around learning. Learning - like sitting in a classroom all day being lectured? Not exactly. Apprenticeship is experiential where you’ll be learning through doing, taking action and collaborating with other apprentices. As a digital marketing apprentice with DCI, you’ll work a full-time marketing job in addition to receiving training and skill development. You’ll learn new skills not only on the job but also during cohort training sessions. What exactly are the benefits of being an apprentice and working hard for 12 months of rigorous training? Keep reading to find out.

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Topics: Training

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