More likely than not, a profound love of math and science isn’t the reason you’re pursuing a career in marketing. Rather, writing talent, creativity, critical thinking and interpersonal skills may have led you in the direction of marketing. But are these attributes alone enough for success in the field? Probably not. The field of digital marketing has transformed into a data and technology driven industry.

When I graduated from college with a degree in advertising, I thought I knew everything needed to be successful in the digital world. However, I quickly discovered I was lacking the technical knowledge crucial to making it in this industry. While searching the internet, I luckily stumbled across the Digital Creative Institute apprenticeship program. After applying, I was encouraged to bolster my abilities and broaden my advertising foundation into digital by learning Google AdWords and other essential digital skills.

Webinar: “How to Ace the PPC Interview”

Date: May 31, 2017

The panelists shared their insights from the interviewer perspective of how candidates can best prepare for and perform in interviews specifically for PPC jobs. Check out the full recording or read the summary below!

You can have all the digital skills necessary for your marketing role, but if you aren't productive on a day to day basis, you'll never be able to achieve your lead generation and engagement goals. While some people seem to be born with the ability to take advantage of every moment available to then, others struggle to figure out how to get things done. You'll find that if you're dedicated and willing to experiment that it's possible to learn productivity—even if it isn’t an innate skill. We compiled four of the simplest tips to help you become more productive than you have ever been before as a marketer.

New year, new cohort of digital marketing apprentices in San Antonio! We’re stoked to welcome 7 new growth minded digital marketers to the apprenticeship experience.

So, we all know the importance of having a digital portfolio to highlight your work samples. The next step is putting together the pieces into one cohesive body of work. But what does a portfolio piece really look like for digital marketing?