When I first heard about the DCI apprenticeship program, I had no idea what the concept of apprenticeship even was at the time. After exploring further what it entailed, arranging life and work around learning, I decided it was the right path for me since I needed to amp up my digital marketing skills. Here’s my top 5 reasons for why I chose the apprenticeship path and why you might consider taking the leap too!

Check out the video below for a summary or keep reading for the full story!

The apprenticeship model is where you arrange life and work around learning. Learning - like sitting in a classroom all day being lectured? Not exactly. Apprenticeship is experiential where you’ll be learning through doing, taking action and collaborating with other apprentices. As a digital marketing apprentice with DCI, you’ll work a full-time marketing job in addition to receiving training and skill development. You’ll learn new skills not only on the job but also during cohort training sessions. What exactly are the benefits of being an apprentice and working hard for 12 months of rigorous training? Keep reading to find out.

This post is written by Aurora Geis, head career coach, to outline how DCI coaching works to integrate apprentices into their new jobs.

With the DCI apprenticeship program, career coaching is one of the key aspects to ensure long term success. Marketers who invest their time and resources in career coaching services are going to experience six key advantages to help them apply their skills and succeed in an ever-changing market:

• Gain long-term perspective

• Achieve goals
• Enhance performance
• Receive honest feedback
• Increase confidence
• Discover the root of problems

If you're like me and trying to get your feet wet in the digital marketing world, you need to understand the basics of today's approach to marketing. When I first learned about the DCI apprenticeship experience and how an inbound certification is essential to landing a marketing job, I didn't know what to expect - and I didn't know much about the inbound approach. But now that I've earned my Hubspot Inbound Certification, I'm here to share my tips on how to conquer the certification and why it's an essential learning goal.

The path of digital marketing has many hills and valleys, twists and turns. There are so many ways to go and so many options to explore. As you enter the digital marketing industry, you want to find clarity around the path you're going to take. To do this, you need to acquire competency in specific marketing skills. This will help you become a well-rounded digital marketer and help you determine which path calls you most strongly.

We’ve heard from apprentice Samuel Mills on what it's like to be an apprentice and go through the training and mentoring. Now it’s time to hear from Sam’s manager, Ryan Shutt, on the experience as a client company and supervisor to an apprentice.

Sam started at Southwest Exteriors as as intern then worked his way to the full-time position of Internet Marketing Specialist and apprentice with DCI. Ryan meets with the DCI team quarterly to evaluate Sam’s learning objectives and evaluate his progress in the 12-month program.