Today, the world of digital marketing focuses on inbound marketing strategies. As you build your digital marketing career, you need to know how to draw in leads and generate a lasting relationship with them through ongoing content, conversation, and nurturing. Get serious about your inbound marketing career when you pursue inbound certification.

As an emerging digital marketing expert, how can you enhance your skill set? You may not have work experience yet and want to boost your resume for potential employment opportunities. Certifications give you a taste of different aspects of the digital marketing field such as analytics, AdWords and inbound strategy. Then, once you have the foundations of these skills you can apply them in your marketing career.

As an aspiring digital marketer, you have a good handle of online marketing concepts. But how are your writing skills? The online world relies heavily on the written word, and honing your writing skills can open up new possibilities for your career. Cultivate these 3 essential habits to strengthen your writing skills and further your digital marketing career.

It's a new year: let's get training. As you're pumping iron, don't forget to focus on your mental fitness this year. Get your digital marketing training in shape. Pursuing these goals will not only keep you on your toes, it will help shape your marketing career in 2016.

It’s the most wonderful time of the year! A time of celebration, gratefulness, and giving. A time of sharing and building relationships. A time of joy and peace.

But let’s get real - this season can easily become the busiest, craziest couple weeks of the year.

Ready, set, go, go, go! Coaches aren't just for the playing field - they're essential in life as well. As you embark on your marketing career, you need a marketing coach to help you find your way and to be a cheerleader as you move into your new role. Working with a coach can jump start your career -- here's how.