When I first heard about the DCI apprenticeship program, I had no idea what the concept of apprenticeship even was at the time. After exploring further what it entailed, arranging life and work around learning, I decided it was the right path for me since I needed to amp up my digital marketing skills. Here’s my top 5 reasons for why I chose the apprenticeship path and why you might consider taking the leap too!

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If you're like me and trying to get your feet wet in the digital marketing world, you need to understand the basics of today's approach to marketing. When I first learned about the DCI apprenticeship experience and how an inbound certification is essential to landing a marketing job, I didn't know what to expect - and I didn't know much about the inbound approach. But now that I've earned my Hubspot Inbound Certification, I'm here to share my tips on how to conquer the certification and why it's an essential learning goal.

The path of digital marketing has many hills and valleys, twists and turns. There are so many ways to go and so many options to explore. As you enter the digital marketing industry, you want to find clarity around the path you're going to take. To do this, you need to acquire competency in specific marketing skills. This will help you become a well-rounded digital marketer and help you determine which path calls you most strongly.

You look in admiration to those who seem to scale mountains every day. How do they manage to achieve what you can't -- or could you? While part of your success rests on your natural abilities and interests, much of your success also rests on your work ethic. If you work like a boss, you'll work up to being the boss if that's where you want to land - here's how.

What’s a great way to land a marketing job? By having several social media profiles that demonstrate your writing skills and ability to grow a following. Once you do get the job, do you stop optimizing your social media and posting daily? Preferably not, but why? Keeping up with your social media once you have a job can have long term benefits such as landing a future job and further developing your skills.

Going up? Whether it's through digital marketing training, an apprenticeship, or a new job, you likely have plans for career and personal growth. However, when you're working to grow a business through digital marketing, it can take a long time to see results, and this can feel disheartening. How can you determine whether you're excelling in your work as a marketer? Tracking your progress with specific goals helps you avoid feeling discouraged and evaluate your success in the long term.