This post was edited on January 4th, 2019

What exactly does a DCI digital marketing apprentice do everyday? They go to work at their full-time marketing job, attend evening sessions with the cohort to learn from a local marketing expert, then go home and study or work on a project. Let's get the story straight from one of the apprentices! 

The first cohort of digital marketing apprentices launched on January 4th and will continue their 12-month apprenticeship until the end of the year. Right now, they are 5 months in and have already developed numerous marketing skills and received training from local thought leaders. Apprentices are now certified in Hubspot, SCRUM, Google Analytics, and the Digital Marketing Institute Certification in Digital Strategy. Other skills they’ve developed include: social media strategy, video production and marketing, content marketing, and analytics reporting.

It's a group project: how many times did your heart sink in school when you heard those words? Working with other people on a team can be challenging, but it can also be incredibly valuable. In the world of digital marketing, you'll be one member of a team that's working together to achieve your business goals. We learn best in the context of relationships -- whether you're working on a project by yourself but receiving feedback, or collaborating directly with others.

Saturday April 23 was the 2nd ever Digital Marketing Hackathon - and just like the first one, it was filled with students, startups and local San Antonio marketers! This time DCI partnered with Alpha Kappa Psi, co-ed business fraternity of Trinity University, to teach students about the field of digital marketing.

We're all apprentices. We're forever learning from those who have more experience than we do. But it can be hard figuring out how to focus on work and how to propel your career. Here's 5 proven ways to successfully integrate work and learning.

As a recent marketing grad or college student, you're aiming to develop your digital marketing resume and portfolio. What certifications and experiences will boost your ability to find a job and achieve success in that position? Have you received your GAIQ (Google Analytics Individual Qualification)? Earning your Google Analytics certification can help you get a jump on your future career. Why is Google Analytics an essential part of your digital marketing training? Let’s explore.