Why is LinkedIn so important? Because it allows you to showcase your professional history.  Not only can you demonstrate your skills and experience, you can make connections, grow your network and even find a job. By focusing on results you can use your LinkedIn profile to establish expertise in your niche.

As technology continues to evolve, marketers must evolve with it. But how? By becoming a hybrid. Hybrids have an understanding of all fundamental marketing principles plus a specialization in one or two areas. Massive online open courses (MOOCs) are a great way to bump your digital marketing skills to the next level and work toward becoming an in-demand hybrid marketer. 

Just recently INBOUND15 drew over 14,000 inbound marketers from around the world. It was incredible!  The four-day conference in Boston was packed with awesome conversations, great sessions and an overall fantastic experience. I had the privilege of attending for the first time and wanted to share the highlights from some of the most brilliant marketers.

How do you keep learning once you leave the academic setting? Is learning a priority for you or are you content with the knowledge you have?

Because we’re living in a world of continuous change, companies must continuously adapt to keep up. Businesses prefer to hire talent with the ability to continuously grow and learn.

What does this mean for you? Now more than ever it's essential to adopt an apprentice mindset to keep up with changing technologies and environments. With this new mindset, you’ll stay ahead of the pack.

Never underestimate the power of your online presence or perfectly optimized LinkedIn profile during the job search.

Sometimes hiring managers go straight to LinkedIn to find potential candidates or instantly look up your profile when you submit an application. Utilize the professional power and tools of LinkedIn to facilitate the job search.

When you think of San Antonio, hopefully you don’t just remember the Alamo. Although we do go by the name of Alamo City - a number of other reasons make this place awesome for living and growing. Here are ten reasons why we, and other local marketers, think San Antonio is the best place for recent grads to launch their digital marketing careers.