Our newest cohort of digital marketing apprentices launched in Austin this September! During their weeklong bootcamp, Cohort 6 built an inbound marketing campaign surrounding the book launch for, Courage to Grow: How Acton Academy Turns Learning Upside Down, written by Acton Academy Owner and Co-Founder, Laura Sandefer.

This article was edited on January 31st, 2019 

When Amantha graduated college, she didn’t fully know what she wanted to do and struggled to find a meaningful job. She searched for jobs in the digital marketing space but wasn’t finding roles that aligned with her passion or her experience level.

The apprenticeship model is where you arrange life and work around learning. Learning - like sitting in a classroom all day being lectured? Not exactly. Apprenticeship is experiential where you’ll be learning through doing, taking action, and collaborating with other apprentices. 

Working + Learning + Coaching + Mentoring!

As digital marketers, data analysis skills are essential and expected. The top tool is Google Analytics - a free web based analytics service that tracks and reports website traffic. It provides marketers with the tools to analyze and adjust marketing campaigns and website strategy. A successful campaign is more than just content, it’s about generating impressions, leads, and conversions. Marketers with an understanding of analytics can take their campaigns to the next level by understanding the data behind the campaign and determining the most successful strategy by adjusting pieces along the way. 

First off, take a deep breath. I know the Google Analytics software can feel daunting and complicated, but it is a crucial stepping-stone to furthering your knowledge of the digital marketing realm. Having a Google Analytics certificate under your belt is an important part of landing a marketing job! After conquering the exam myself, I am here to share some tips to gaining this valuable certificate.

Apprentice, Charlie Deese, was destined to pursue a career in the medical field. With a double major in Psychology and Medicine, Health, and Society from Vanderbilt University, Charlie felt science was the way to go. After a couple of years in the field, she decided something was missing. Here’s the story of a student once interested in the sciences and her journey to becoming a content marketing and social media guru before adopting an apprenticeship mindset.