Today, the world of digital marketing focuses on inbound marketing strategies. As you build your digital marketing career, you need to know how to draw in leads and generate a lasting relationship with them through ongoing content, conversation, and nurturing. Get serious about your inbound marketing career when you pursue inbound certification.

As an emerging digital marketing expert, how can you enhance your skill set? You may not have work experience yet and want to boost your resume for potential employment opportunities. Certifications give you a taste of different aspects of the digital marketing field such as analytics, AdWords and inbound strategy. Then, once you have the foundations of these skills you can apply them in your marketing career.

Cohort 1 kicked off on January 4 with 6 apprentices and 6 digital marketing jobs at companies in San Antonio. DCI identified these candidates as high-potential future marketing leaders and then matched them up with growth-oriented companies in San Antonio looking for new talent. After completing a week-long bootcamp to learn the basics of digital marketing, our apprentices launched into their jobs to put their knowledge into practice. They are now immersed in the regular rhythm of full-time work combined with coaching and intensive study during evenings and weekends.

As an aspiring digital marketer, you have a good handle of online marketing concepts. But how are your writing skills? The online world relies heavily on the written word, and honing your writing skills can open up new possibilities for your career. Cultivate these 3 essential habits to strengthen your writing skills and further your digital marketing career.

“Unifying, Unbelievable, Intense, Tenacious, Exciting, Surprising” - that’s how each of our 6 apprentices describe their experience immersed in our weeklong digital marketing bootcamp. Last week (January 4-8, 2015) our apprenticeship program kicked off at Geekdom in San Antonio, TX. The week was packed full with digital marketing skill development, sessions from instructors and coaches and real-world marketing campaign creation.

It's a new year: let's get training. As you're pumping iron, don't forget to focus on your mental fitness this year. Get your digital marketing training in shape. Pursuing these goals will not only keep you on your toes, it will help shape your marketing career in 2016.